External evaluation of the Southern African Regional Social and Behaviour Change Communication Programme

This document describes an evaluation of the effectiveness of various media programs in influencing HIV-related behaviors and attitudes across different African countries. Programs like OneLove radio, SAfAIDS, and Community Media Trust aimed to increase HIV awareness, discussions, and behavior change. The evaluation used a post-only, cross-sectional design with structured interviews and statistical analyses to compare outcomes between individuals exposed to the interventions and those who were not. Results indicated that these programs were generally cost-effective, with radio and television being the most cost-effective channels. The OneLove campaign, in particular, was successful in increasing risk perception, altering social norms, and encouraging behavior change to decrease HIV transmission. The evaluation found that while these interventions had a significant impact on HIV knowledge and attitudes, their effects on actual risk behaviors were more limited. However, there were notable improvements in community responses to HIV, such as increased testing and condom use, especially among high-risk populations. The evaluation concluded that sustained mass media efforts and localized strategies can be highly effective in the fight against HIV/AIDS, with radio and print media showing the strongest evidence of influencing behavior change. **This summary was written by an AI model and therefore should not be considered a definitive summary of the report. If you are aware of inaccuracies, please email evaluation.registry@cabinetoffice.gov.uk.**

Description

• Lead department: Closed organisation: Department for International Development
• Evaluation stage: A complete evaluation report
• Other departments: No other departments listed
• Evaluation types: Value for money evaluation; Impact evaluation
• Impact methods: Quasi-experimental method
• Quasi-experimental methods: Regression discontinuity
• Value for money methods: Cost-effectiveness analysis
• Grant information: This intervention is not distributing funding via a grant
• Government Major Project information: This intervention is not a major project
• Policies: No policies provided

Event Dates

• Event Name: Publication of final results
• Event date: April 2014

Evaluation Costs

• Cost: Not provided

Evaluation sharing

• Link(s) to published report(s): Yes
• Links to evaluation plans: No link provided
• Links to published evaluations (DEBUGGING): No final report link found.
• Findings: Not provided
• Permission to share confirmed: Yes