Fire Alarms Standards Campaign 2021 - Evaluation Report

This document describes an evaluation of the Fire Alarms Standards Campaign 2021 in Scotland, which aimed to raise awareness and encourage compliance with new legislation mandating interlinked fire alarms in homes by February 2022. The campaign, targeting private homeowners, ran from August to September 2021 and addressed barriers such as cost and installation concerns. It utilized a multi-channel approach, including TV, radio, social media, and partnerships, to disseminate information and a "Talking Alarms" initiative to emphasize the benefits of interlinked alarms. The evaluation, conducted by an independent research agency, used pre and post-campaign surveys with homeowners. Results indicated successful achievement of campaign targets, with high levels of awareness, recognition, and action taken by the audience. The campaign was particularly effective on Facebook and across various demographics, with those exposed to multiple channels more likely to take action. A follow-up study showed that 88% of homeowners were aware of the legislation, with 43% already compliant or very likely to comply by the deadline. The campaign was deemed to have effectively communicated its messages and exceeded its objectives. The document is a Scottish Government publication, available under the Open Government Licence v3.0. **This summary was written by an AI model and therefore should not be considered a definitive summary of the report. If you are aware of inaccuracies, please email evaluation.registry@cabinetoffice.gov.uk.**

Description

• Lead department: The Scottish Government (The Scottish Government)
• Evaluation stage: A complete evaluation report
• Other departments: No other departments listed
• Evaluation types: Impact evaluation
• Impact methods: Generic research method
• Grant information: This intervention is not distributing funding via a grant
• Government Major Project information: This intervention is not a major project
• Policies: No policies provided

Event Dates

• Event Name: Publication of final results
• Event date: January 2022

Evaluation Costs

• Cost: Not provided

Evaluation sharing

• Link(s) to published report(s): Yes
• Links to evaluation plans: No link provided
• Findings: Not provided
• Permission to share confirmed: Yes